One of the things that photographers don’t pay attention to, when they are just starting out offering their products and services,is proper marketing. Of course they do market, but their focus of attention is not where it should be. As a photographer and an entrepreneur you need to channelize your attention in the right areas so that you can maximize the output. Sothat you can generate the maximum amount of money for yourself. Read more...
A lot of digital photographers make this cardinal mistake when they work on their portfolios. They try to accommodate anything and everything that they have been shooting into one single portfolio, be it a book or a website. Though I am not the one to put some sort of a creative shackle on you, I am going to make one remark though; and that is don’t do this. Read more...
Pardon me for saying this, but not a good deal of photographers quite know how to price themselves. They either overshot, asking for more money than what is reasonable, losing clients in the process or worse, undercharge, thereby losing a good deal of money. Either way, they lose money every time they meet clients or work on assignments. Read more...
One of the things that photographers are guilty of and I am referring to both amateurs and enthusiasts is that they don’t print often. Back in the days of film, the only way photographers could ever see their work is if they carried the spools of film back to a film processing lab and had the film developed and printed. Then came digital and the old habit of shooting and making the distance to the development lab became no longer necessary. Images were only shot to be shared and promulgated over the internet or other electronic formats. Read more...
There are a number of reasons for which you may want to outsource printing your images to a lab or online printing service. It is relatively cheaper and also hassle-free to not print at home. To start off you wouldn’t need to maintain a printer. Photo printers can cost a lot of money and if your requirements isn’t large then it certainly does not make sense to invest in one. Read more...
A question often asked by entry level protogs is how much to charge for their services. Many find it difficult to assess their own value, a major constraint in the path of a promising career. The problem is more often than not beginner professional photographers don’t know how much is an accurate estimation of the value that they bring on to the table. Read more...
Often photographers are approached with a request to work for free. The request can come from anybody, a prospective client, a celebrity who you have been trying to work with, a relative who knows that you are a photographer and wants to use your skills for free because you are family! Regardless of who makes a request like this, or where, the question is how would you react to something like that?Would you say yes, gladly? Or would you say no? Or would carefully weigh the situations and then decide whether to say yes or no? I bet most of us would take the middle path. Read more...
People more or less start the same way. Someone somewhere loves us dearly enough so as to send us a camera for Christmas gift. Some of us may have even inherited it from their granddad or maternal uncle. Regardless, of the origin a camera arrives in our lives. That’s the ‘Allspark’ that we needed. Life never remains the same after that seemingly inert incident. We end up getting hooked to our camera and to photography for the rest of our best days. Read more...
Ethical post processing is a fine line that every photographer has to keep in mind when working on their imagery. With so much Photoshop being used it is difficult to come across an image that has not been digitally altered somehow. Having said that, a degree of post-processing is inevitable because images are not always meant to be printed and nailed to a wall. Even then a bit of post-processing would ensure that the images are close to what the photographer envisioned at the time of pressing the shutter release. Read more...
Growing up you would no doubt be advised that the best way to shoot portrait images is to place your subject facing the sun. While that approach does have some merits, because it tends to properly illuminate your subject, it has some serious downsides as well. For starters direct light can be unflattering. Plus, if you have carefully inspected your images half the time your subjects are squinting which is not a good thing for portrait photography.
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One of the things that photographers don’t pay attention to, when they are just starting out offering their products and services,is proper marketing. Of course they do market, but their focus of attention is not where it should be. As a photographer and an entrepreneur you need to channelize your attention in the right areas so that you can maximize the output. Sothat you can generate the maximum amount of money for yourself. Read more... 
