A lot of digital photographers make this cardinal mistake when they work on their portfolios. They try to accommodate anything and everything that they have been shooting into one single portfolio, be it a book or a website. Though I am not the one to put some sort of a creative shackle on you, I am going to make one remark though; and that is don’t do this.

As crazy as it seems if you try to portray that you shoot almost anything and everything under the sky, you portray yourself as a jack of all trades. This is never a good thing when it comes to impressing your prospects.

Bride And Groom Enjoying Meal At Wedding Reception

Photography is such a vast subject. It is impossible for one person to know everything. Even after years of practicing as a professional photographer one cannot claim that s/he knows everything. One person cannot be a great landscape photographer and then shoot exquisite wedding photography and punctuate all that with award winning sports photos whenever he gets free time. It doesn’t work that way. There might just be a few incredibly gifted photographers out there who may do it all, but they are more like exceptions and not the general rule.

The importance of finding a niche

Let’s say you are a client and you are looking for someone who can take images of your wedding, which is to be an open air event. Who would you go to? Would you go to a photographer who says he is a creative landscape photographer who also happens to shoot pets and babies? Or would you prefer to go to someone who markets himself as a photographer specializing in outdoor weddings?

Unfortunately, these days, with so many photographers, things have become incredibly cluttered. When a client is researching for a wedding photographer, s/he might go through scores of websites and hundreds of images. After a while things start to get a bit blurry if they all showcase a similar style. This is where a specialized wedding photographer who has a unique style can score. His work will show his unique style and perspective, something that cannot be found anywhere else.

It is thus imperative that you find a niche for yourself. It is more like a genre, a style which you are absolutely comfortable working in and can effectively market yourself as someone who can do great work. It can be the way you post-process your images. It can be the specific lens camera combination that you use which makes your images stand out. It can even be the angle from which you shoot or your approach to shooting a wedding. You can find a style where you try to find an emotional story behind most of the wedding photos that you shoot. That will make your work stand out in the crowd. I heard of a wedding photographer who shoots weddings with a drone! Now that’s unique!

How do you find a niche?

Two wedding-ring on yellow foliage

Finding a niche is a tough thing to do. As a beginner photographer, someone who’s only drive to shoot images is the love for photography, you wouldn’t be able to point at something specific straightaway and say that you love shooting this and nothing else. It’s only when you have been photographing for a year or so would you be able to come back and be judgmental about your own likes and dislikes. “I don’t like photographing strangers, street photography is not for me” or “I love weddings and I think I can make a career out of shooting people on their wedding day.”

It is tough but it is not impossible. But once you do find the niche for yourself work on it till you are the best in what you do and you have a portfolio to show for it.

Rajib Mukherjee

Rajib Mukherjee

Rajib’s love for the road is second only to his love for photography. Wanderlust at heart and a shutterbug who loves to document his travels via his lenses; his two passions compliment each other perfectly. He has been writing for over 6 years now, which unsurprisingly, revolve mostly around his two favourite pursuits.
Rajib Mukherjee

You may also like

Rajib Mukherjee September 6, 2016

Basic Real Estate Photo Tips

The following real estate photo tips will help you to get started as a professional photographer. ...

Ben Novoselsky September 21, 2015

Five Indicators That Reveal You Are a Photographer

These days with smartphones, camera phones and advanced pocket sized Point & Shoots everybody can ...

Rajib Mukherjee May 4, 2017

5 Simple and Free Ways to Find Customers for Photography

Today we are going to discuss about how to find customers for photography. Back in 2006 I ...

Ben Novoselsky July 1, 2015

How to grow your photography business – pricing tips

Pardon me for saying this, but not a good deal of photographers quite know how to price themselves. ...

Ben Novoselsky March 23, 2017

Shooting Solo vs Shooting with a Photography Assistant

Many among us have often felt the need to employ a photography assistant to help us manage a shoot ...

Rajib Mukherjee July 6, 2017

What to Discuss with Client Before the Photo Shooting

A digital photographer, someone who works on assignments, his greatest friend is the agreement that ...

Rajib Mukherjee February 23, 2017

Pricing Yourself – How Much to Charge as a Wedding Photographer?

In reality it is a question of assessing your costs and then setting a price which covers that ...

Rajib Mukherjee September 10, 2015

Why You Should Print Your Images

Last Monday it rained the entire morning. It was a particularly off day for me too as I spent about ...

Ben Novoselsky July 9, 2015

How to Grow Your Photography Business – Five Marketing Tips

One of the things that photographers don’t pay attention to, when they are just starting out ...

Ben Novoselsky May 9, 2016

What Kind of Wedding Photography Lights Should You Buy?

Lighting in wedding photography is a big thing. Regardless of your budget you have a responsibility ...

Ben Novoselsky March 28, 2017

How Real Estate Photo Editing Services Help to Sell Your Properties?

Looking to put your home up for sale? Planing to move to a bigger home for your growing family and ...

Ben Novoselsky September 22, 2016

Seven Photography Tools that You Should Possess to Improve Your Images

This discussion is about the tools of trade that we photographers need to possess in order to make ...

Ben Novoselsky June 18, 2015

How to Price Yourself as a Photographer

A question often asked by entry level protogs is how much to charge for their services. Many find ...

Ben Novoselsky August 31, 2015

Data Management for Digital Photographers: An Introduction

If you are a digital photographer, which is most likely (well you are here reading this isn’t?), ...

Ben Novoselsky January 7, 2016

Product Photography Tips to Get Started

Apart from portraiture, product photography is one of those few genres which can provide a steady ...

Ben Novoselsky June 11, 2016

Things to Consider When Drafting the Wedding Photography Contract

About a year and a half ago I read an eye-opening article by renowned wedding photographer Gary ...

Ben Novoselsky July 20, 2015

How to Grow Your Photography Business – Branding and Other Tips

As a budding entrepreneur looking to start your own photography business, you should give proper ...

Rajib Mukherjee April 13, 2017

Protecting Your Photos in the Digital World

Different techniques of protecting your photos: Watermarking
Watermarking is one of the most ...

Ben Novoselsky April 12, 2016

Microstock Secrets – What Kind of Images do well as Stock?

There is a lot of misconception among first time stock photo contributors about the kind of images ...

Ben Novoselsky March 28, 2016

Which Tools does a Beginner Photographer Need?

A typical beginner photographer would ask these questions –
“What do I need to get started into ...

Ben Novoselsky June 22, 2015

The Comparative Analysis of Outsourcing against Making Your Own Prints

There are a number of reasons for which you may want to outsource printing your images to a lab or ...

Ben Novoselsky June 12, 2015

How Would You Respond as a Photographer if You Are Asked to Work for Free?

Often photographers are approached with a request to work for free. The request can come from ...

Ben Novoselsky May 10, 2017

How to Make a Good Photographer Online Portfolio

These days an online presence is as important as an offline store or an office. In ...

Ben Novoselsky June 25, 2015

A Review of Online Photo Printing Options

One of the things that photographers are guilty of and I am referring to both amateurs and ...

Popular posts

Ben Novoselsky

A Review of Online Photo Printing Options

One of the things that photographers are guilty of and I am referring to both amateurs and ...

Ben Novoselsky April 22, 2016

How to Photograph Birds in Five Easy Steps

Bird photography is a supremely satisfying pursuit if you do it the right way and get results to ...

Rajib Mukherjee April 15, 2015

Advantages of a hand-held light meter over a built-in light meter

In one of the previous articles on this website I discussed in detail the many different metering ...

Rajib Mukherjee July 31, 2015

How to use the Panning mode in photography

Panning is the technique of going with the flow of a moving subject to make images. The movement of ...

Ben Novoselsky June 18, 2015

How to Price Yourself as a Photographer

A question often asked by entry level protogs is how much to charge for their services. Many find ...

Rajib Mukherjee August 4, 2015

AF Tricks and Tips for Wildlife Photography

When it comes to wildlife photography, choosing the right auto-focusing mode can often make the ...

Ben Novoselsky September 2, 2015

How to Shoot a Wedding in a Photojournalistic Style

Every now and then there would be a requirement for a photojournalistic style wedding photographer. ...

Ben Novoselsky March 25, 2015

The Use of Diagonal Lines in Photography Composition

We often read about the creative uses of lines in photography. The horizon line is one such oft ...

Ben Novoselsky July 14, 2015

Five Natural Light Shooting Tips

You may have heard, nature and natural light photographers often say this – you must head out at ...