It’s official! Hasselblad is the world’s first medium format mirrorless camera. After months of speculation, with the rumor mills buzzing, the wait is finally over. Hasselblad did come up with a new camera and that camera is a first of its kind. Interestingly named the Hasselblad X1D-50c, this baby has already created quite a buzz while it was in the making. First of all a medium format mirrorless camera sounds outrageously good. The large sensor means a lot of light gathering real estate and that can only mean excellent low light photography, suppressed noise and great selective focusing. Medium format cameras have a sensor size that is 2-3 times larger than that of a full-frame camera. Read more...