There is only one rule in advertising. It is not all right when you imply something in your marketing messages which you know to be incorrect. In other words, it is not OK to lie. This is something that the Chinese electronics giant Huawei learnt the hard way. Huawei is trying to promote its P9 smartphone. The P9 is arguably, one of the most anticipated phones to have been launched recently, because of its dual-camera system which was co-developed with Leica.
Both the cameras are 12 megapixel. However, while one shoots in color the other shoots in monochrome. It is said that this unique system produces a far greater contrast than is possible with traditional single camera systems. Ok. So much for information about the phone and its cameras. What the problem has been is to do wit the marketing messages. In a recent post on their Google+ page Huawei published a photo which they captioned, Read more...
There is only one rule in advertising. It is not all right when you imply something in your marketing messages which you know to be incorrect. In other words, it is not OK to lie. This is something that the Chinese electronics giant Huawei learnt the hard way. Huawei is trying to promote its P9 smartphone. The P9 is arguably, one of the most anticipated phones to have been launched recently, because of its dual-camera system which was co-developed with Leica.
Both the cameras are 12 megapixel. However, while one shoots in color the other shoots in monochrome. It is said that this unique system produces a far greater contrast than is possible with traditional single camera systems. Ok. So much for information about the phone and its cameras. What the problem has been is to do wit the marketing messages. In a recent post on their Google+ page Huawei published a photo which they captioned, Read more... 
