There is only one rule in advertising. It is not all right when you imply something in your marketing messages which you know to be incorrect. In other words, it is not OK to lie. This is something that the Chinese electronics giant Huawei learnt the hard way. Huawei is trying to promote its P9 smartphone. The P9 is arguably, one of the most anticipated phones to have been launched recently, because of its dual-camera system which was co-developed with Leica.

Both the cameras are 12 megapixel. However, while one shoots in color the other shoots in monochrome. It is said that this unique system produces a far greater contrast than is possible with traditional single camera systems. Ok. So much for information about the phone and its cameras. What the problem has been is to do wit the marketing messages. In a recent post on their Google+ page Huawei published a photo which they captioned,

We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO

huwaei-p9-goof-up

However, what they seem to have missed is that Google+ published the EXIF data of a photo when it is posted. This is what the EXIF details says according to Android Police,

Camera Canon EOS 5D Mark III

Lens EF70-200mm f/2.8L IS II USM

Oops! That’s what we thought too when we saw the EXIF details. But really, Huawei how could you?

Huawei has since removed the post and issued an apology to The Verge,

It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9 advert, was shared to inspire our community. We recognize though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologize for this and we have removed the image.

It is one thing to post-process an image and make it look good, but a completely different thing when you imply (even if it was not an explicitly mentioned) that an image was made by a certain camera when it was not.

Rajib Mukherjee

Rajib Mukherjee

Rajib’s love for the road is second only to his love for photography. Wanderlust at heart and a shutterbug who loves to document his travels via his lenses; his two passions compliment each other perfectly. He has been writing for over 6 years now, which unsurprisingly, revolve mostly around his two favourite pursuits.
Rajib Mukherjee

You may also like

Rajib Mukherjee July 1, 2016

Nikon D4S Discontinued

Nikon has officially marked the D4S as discontinued. One look at the official Nikon Japan website ...

Rajib Mukherjee April 5, 2016

Five Ways You Can Use An External Flash In Outdoor Shooting

This article is meant for photographers who want to learn how to use an external flash in outdoor ...

Rajib Mukherjee September 23, 2015

How to properly use a pop-up flash

A question that most amateur DSLR users seem to ask is what is the correct use of the pop-up flash ...

Ben Novoselsky September 21, 2014

Using Circular Polarizing Filter (a C-PL Filter)

Photographers shooting landscapes in broad daylight or shooting objects with shiny metallic ...

Rajib Mukherjee September 23, 2016

Sony Introduces the Sony a99 II at Photokina 2016

Proceedings at this year’s Photokina has been sluggish. The recent setback of Samsung announcing ...

Rajib Mukherjee September 30, 2016

Canon Introduces the EOS M5

The Canon EOS M5 is the latest mirrorless camera from the Canon stable. Interestingly it is powered ...

Rajib Mukherjee July 1, 2016

The Top 7 Compact Cameras for Travelers Under $2000

When it comes to travel photography you need not only to make great images, which is kind of given ...

Rajib Mukherjee April 15, 2015

Advantages of a hand-held light meter over a built-in light meter

In one of the previous articles on this website I discussed in detail the many different metering ...

Rajib Mukherjee July 18, 2016

Sony Announces Ship Time of the FE 70-200mm f/2.8 GM OSS G Master Lens

FE 70-200mm f/2.8 GM OSS G Master lens

Along with the recently announced FE 50mm F1.4 ZA Sony ...

Rajib Mukherjee October 9, 2016

Advantage Of Shooting Film In The Digital Age

Old But Not Obsolete
The dawn of digital sensor also brought in the demise of film. In many ways ...

Rajib Mukherjee May 29, 2015

Working with the X-Rite ColorChecker Passport

One of the least understood aspects of photography is color correction. Even experienced ...

Rajib Mukherjee July 19, 2016

Nikon DL Cameras – Shipping Expected in October

The Nikon DL cameras were announced way back in February of this year. They have been postponing ...

Ben Novoselsky October 24, 2016

Using a Softbox as your Key Light

The soft box is your definitive source of lighting a model or an object in order to photograph it. ...

Rajib Mukherjee September 29, 2016

GoPro Karma Finally Takes to the Air

The long awaited GoPro Karma Drone has finally been announced. This is the first time that the ...

Ben Novoselsky December 25, 2015

Shooting videos with your digital SLR – An Introduction

Today’s digital SLR cameras are extremely versatile. They are ideally suitable for not only great ...

Rajib Mukherjee August 19, 2016

Rumored Fuji X-A3 Camera and 23mm f/2 Lens Specs are Leaked

Fujifilm XA-3
The upcoming Fuji X-A3 camera and the Fujinon 23mm f/2 lens specs have been spilled ...

Ben Novoselsky August 18, 2014

Everything You Wanted To Know About Neutral Density Filters

Neutral density filters are primarily used for balancing exposures. By balancing exposure, I mean ...

Rajib Mukherjee August 9, 2016

Samyang 20mm f/1.8 Manual Focusing Lens Officially Announced

Samyang 20mm f/1.8

Great news for full-frame shooters. Samyang has officially announced the 20mm ...

Rajib Mukherjee May 1, 2015

Five features on your DSLR camera that you probably never use

Your camera comes with three handy metering systems. If you are using a Canon system camera yours ...

Rajib Mukherjee September 1, 2014

Image Stabilization: Why It Matters, Types and How to Use

In the overall history of camera technology image stabilization is a rather recent development. ...

Rajib Mukherjee April 19, 2016

Choosing the Best Travel Photography Lens

A lot of amateur photographers find it difficult to zero in on the best travel photography lens for ...

Rajib Mukherjee July 10, 2016

The New Fuji X-T2 Mirrorless Camera Announced

As already rumored the Fuji X-T2 was announced last week. This is an upgrade of the original and ...

Rajib Mukherjee July 28, 2015

The five questions you shouldn’t ask when buying your camera

Call it our ignorance or plain laziness, we hardly make the research to find out more about a ...

Rajib Mukherjee August 25, 2016

Fuji X-A3 is Now Officially Announced

Fuji X-A3
Another big announcement for the day. The rumored Fuji X-A3 has been officially ...

Rajib Mukherjee August 30, 2016

Introducing Canon Dual Pixel RAW Technology

Last week, the much awaited Canon 5D Mark IV made its debut. The rumor mills have been abuzz for ...

Rajib Mukherjee November 13, 2014

Understanding camera metering modes

As a photographer, digital or otherwise, one thing that you need to have a good idea of is the ...

Rajib Mukherjee August 10, 2016

Photographer Robbed off $40K Worth of Gear, Finds the Man Impersonating Him!

This could have been a classic case of an unmindful individual losing his photography gear. Except, ...

Ben Novoselsky April 22, 2016

How to Photograph Birds in Five Easy Steps

Bird photography is a supremely satisfying pursuit if you do it the right way and get results to ...

Rajib Mukherjee August 10, 2016

Oppo F1s: The Selfie Expert

The Oppo F1s smartphone is being marketed as a ‘Selfie Expert’. The reason is it has a higher ...

Ben Novoselsky September 22, 2016

Seven Photography Tools that You Should Possess to Improve Your Images

This discussion is about the tools of trade that we photographers need to possess in order to make ...

Author March 9, 2017

Should I Upgrade my Camera Body or my Lens?

It is all too common for a wide range of emotions to complicate the decision to upgrade the body of ...

Rajib Mukherjee April 15, 2016

Don’t Decide on That Second Lens Until You Read This

Let me start by congratulating you. Why? You may ask. The fact that you are here looking for some ...

Rajib Mukherjee August 24, 2016

Tamron SP 90mm f/2.8 Di Macro Lens for Sony A-mount Announced

A new Tamron SP 90mm f/2.8 Di Macro lens designed for the Sony A-mount camera has been announced. ...

Rajib Mukherjee September 29, 2016

Introducing the Fuji GFX 50S Digital Medium Format Camera

It seems that despite the seemingly lackadaisical speed and enthusiasm surrounding this year’s ...

Rajib Mukherjee August 20, 2016

Canon 5D Mark IV Slated to be Announced on the 25th of August

Big news if you are a Canon pro user. The 5D Mark IV is slotted to be announced on August 25th. The ...

Rajib Mukherjee July 18, 2016

Sony Announces the Full-Frame FE 50mm F1.4 ZA Prime Lens

Sony recently announced the full-frame FE 50mm f/1.4 ZA Prime Lens. Designed for Sony’s full-frame ...

Rajib Mukherjee July 25, 2016

Nikon Could Be Working on a Large Sensor Mirrorless Design

Nikon 1 J5

The next big announcement in mirrorless segment could very well be from the house of ...

Rajib Mukherjee July 10, 2016

Winners of the 3rd Annual International Drone Photography Contest Announced

Dronestagr.am holds the annual International Drone Photography Contest, an annual extravaganza ...

Rajib Mukherjee August 28, 2015

A Guide to Choosing the Right Camera Lens for the Job

Digital interchangeable lens cameras are the preferred choice for shooting professional quality ...

Rajib Mukherjee August 2, 2016

Nikon Coolpix W100 Announced

This is just in. Nikon has announced the new Coolpix W100 compact camera. This one is aimed at ...

Rajib Mukherjee July 25, 2016

Nikon 70-200mm f/2.8 Lens to be Upgraded This Year

Nikon AF-S NIKKOR 70-200mm f/2.8G ED VR II Lens

 

If you are a fan of the medium ...

Rajib Mukherjee July 21, 2016

Samyang Officially Announced the Xeen 135mm T/2.2

Out of the five rumored lenses to be arriving sometime in the middle of the year Samyang has ...

Ben Novoselsky June 9, 2015

Five Reasons to Invest in External Light

People more or less start the same way. Someone somewhere loves us dearly enough so as to send us a ...

Rajib Mukherjee July 25, 2016

Pentax K-70 due for a July 22 Release

Pentax K-70

 

It appears there is some lack of clarity over the official release date of ...

Rajib Mukherjee June 13, 2016

Google Ara: The Future of Smartphone Photography

Sometime last week during Google I/O, which has now become one of the most eagerly awaited events ...

Rajib Mukherjee July 14, 2016

The Light L16 52 Megapixel Camera is a Step Closer to Reality

Light has reportedly arranged $30 Million in funding for its new 52 megapixel multi-aperture ...

Ben Novoselsky August 19, 2016

Why You Should Invest in a Tripod

There are probably a hundred reasons why you should invest in a tripod. I am not going to detail ...

Rajib Mukherjee August 25, 2016

Nikon AF DC-NIKKOR 105mm f/2D Discontinued

Nikon AF DC-NIKKOR 105mm f/2D

This would come as a shock to many Nikon DeFocus Control fans. It ...

Rajib Mukherjee

The Canon 5D Mark IV is Officially Announced

Ok, Canon users, this is what you’ve all been waiting for. Canon has officially announced the EOS ...

Ben Novoselsky August 12, 2016

About Flash Sync Speed Limitations and How to Work Around It

We often hear about flash sync speed and how we normally cannot use a flash to sync at extremely ...

Ben Novoselsky March 25, 2016

The Uses of ND Filters in Landscape Photography

Often, amateur landscape photographers tend to have lots of issues trying to balance an exposure in ...

Ben Novoselsky August 27, 2014

5 Tips to Choose an External Flash

Congratulations on buying your first DSLR! Now you are well and truly on the road to photographic ...

Rajib Mukherjee July 10, 2016

Nikon AF Micro-Nikkor 200mm f/4D ED-IF Lens Discontinued

It appears that the UK Nikon Store has quietly marked the AF Micro-Nikkor 200mm f/4D ED-IF lens as ...

Rajib Mukherjee August 28, 2015

Getting to Know Your Camera Lens

The optical piece of equipment that sits in front of your camera is the single most important piece ...

Rajib Mukherjee July 1, 2016

Hasselblad X1D-50c: The world’s first medium format mirrorless camera is here

It’s official! Hasselblad is the world’s first medium format mirrorless camera. After months of ...

Popular posts

Ben Novoselsky April 22, 2016

How to Photograph Birds in Five Easy Steps

Bird photography is a supremely satisfying pursuit if you do it the right way and get results to ...

Kelsey Fox September 24, 2014

8 Unique Ideas for Wedding Photos

A new spouse, a new last name, and photos - the three must-have takeaways of any wedding. Though ...

Rajib Mukherjee October 16, 2014

How to Get Started in Wedding Photography – Part 2

Compositions are everything in wedding photography; at least when you are not shooting candid ...

Ben Novoselsky November 6, 2014

Portrait Photography Lighting Tips

Portrait photography, especially when we talk about studio portrait photography, as a genre, is ...

Ben Novoselsky March 25, 2015

The Use of Diagonal Lines in Photography Composition

We often read about the creative uses of lines in photography. The horizon line is one such oft ...

Rajib Mukherjee October 14, 2014

How to Get Started in Wedding Photography – Part 1

Weddings are not only fun but they are also one of the most solemn of occasions. Two souls unite ...

Rajib Mukherjee July 31, 2015

How to use the Panning mode in photography

Panning is the technique of going with the flow of a moving subject to make images. The movement of ...

Rajib Mukherjee August 4, 2015

AF Tricks and Tips for Wildlife Photography

When it comes to wildlife photography, choosing the right auto-focusing mode can often make the ...

Ben Novoselsky June 25, 2015

A Review of Online Photo Printing Options

One of the things that photographers are guilty of and I am referring to both amateurs and ...