It can be alarming for e-clothing stores when someone adds a product to the cart but does not checkout, more so when they browse all the clothes without adding anything. The ghost mannequin effect (also known as the invisible mannequin effect) is often the deciding factor of such consumer behaviours. No matter how good your... Read more » It can be alarming for e-clothing stores when someone adds a product to the cart but does not checkout, more so when they browse all the clothes without adding anything. The ghost mannequin effect (also known as the invisible mannequin effect) is often the deciding factor of such consumer behaviours. No matter how good your... Read more » 
