Why Professional Real Estate Photo Editing Services is Important

Real Estate Photo Before and After

Looking to put your home up for sale? Planing to move to a bigger home for your growing family and looking to sale your old house to pay off? If your answer to the above is in the affirmative you may want to continue reading. We are going to discuss about real estate photo editing services. Many a times property owners don’t quite realize why their property put on listing never gets the desired attention. And this is despite the good construction quality and a favorable neighborhood. The reason 9 out of 10 times is because of poor quality images they used on their listing.

Believe it or not, those Instagram styled snaps will not do when it comes to real estate deals. The real estate market is extremely competitive and to create a good first impression it is imperative that have professional quality images. If the images are not good enough your property will never get the desired number of eye balls that is necessary to get great offers.

Irrespective of whether you are an agent or a property owner, there is no alternative to good photos. Good photos of your property can help you push the offer price. Buyers are primarily hooked on when they see the photos. They make their final decision when they visit the property. Thus, even before they ever hop into your car and take the trouble to visit the location, they have to be convinced. A series of good images is imperative for such purposes.

Advantages for Real Estate Agents

Editing Real Estate Photos

These days, the expectations of buyers and consumers in general have gone up sky high. To a large extent it is the professional quality of image editing work that we get to see on an everyday basis which is to be blamed for this.

As it turns out, real estate photographers and professional real estate photo editing services can produce miracles. They will ensure that you grab a good offer for you property. They can take a series of images and transform them using Photoshop magic into something that you thought could only be possible with multi-million dollar properties. This is regardless of whether you employed a professional photographer to capture good images of your properties or do the photography bit all by yourself.

A professional real estate photographer will no doubt produce a solid foundation that is necessary to produce great images. He will no doubt use all his experience as a real estate photographer to make the right composition, use the right gear, as well use the right camera settings to get the job done. But it is the job of professional real estate photo editing services to produce the final product.

Sample Editing Workflow

Let’s say that a professional real estate photographer produces a series of bracketed frames. These would be necessary when shooting indoors. Even a well-lit indoor is nowhere near as bright as the outdoors on a bright day. It means the photographer has to make at least two exposures. One needs to be metered for the outdoor which you can see through the window. The other needs to be metered for the well-lit indoors. The will give the photo editor at least some room to work her magic.

The exact post-processing technique will involve blending the two exposures. Create a mask so that the over-exposed outdoor areas is hidden in the final image as well as the under-exposed indoor areas. The same way the properly exposed indoor areas and the properly exposed outdoor areas will be retained in the final image to produce an overall well-exposed image. There are many different such examples where professional real estate photo editing services can help.

A real estate agent with several properties in her hand can benefit immensely by employing professional real estate photo editing services to edit and or retouch her property images. An agent with several properties in hand would want to have images of these properties listed in a brochure or at last on her website. That way interested buyers can check out those images before contacting her. We come back full circle as we started this discussion with the importance of good images.

Even if you are just a home owner looking to put up your house for sale, professional real estate photo editing services is the way to go. This is even if your images were not shot by a professional real estate photographer.

What sort of professional real estate photo editing services can you hope to receive?

What are the sort of services you can expect from professional real estate photo editing services? To start off the basic adjustments of lens profile correction and chromatic aberrations. Then exposure adjustment, contrast adjustment, white balance adjustment, sharpness and noise removal are some of the other services you can expect from a real estate photo retouching company.


Why these services are important. Color correction or white balance adjustment is a necessary step in the process of finalizing your real estate images. Very often when shooting under household tungsten and fluorescent lights images tend to have a strong color cast. This has to be removed.

Wide angle lenses are preferred for photographing real estate images. These lenses are susceptible to distortions. Typically, you get barrel distortions which will make straight lines appear curved. This again needs to be adjusted before you can use any images.

Exposure and contrast adjustment are also necessary. These help create a more balanced and definitely sharper image. Exposure blending on the other hand requires a slightly more advanced editing technique. This is what we had discussed up front.

Advanced Editing Services

Further, these agencies provide advanced editing services as well. These would include sky replacement, stitching of images replacement or repair of sections of the image and so on. Sky replacement is something you would want to have if the original sky in your images were plain and boring.

Any professional real estate photo editing services would be able to add a better looking textured sky for your images. If certain sections of some of your images are not quite as expected a professional editing service would help you repair those. In the process they would create cleaner images. All in  all their services cannot be overemphasized.

Ben Novoselsky

CEO and Founder at Phowd.com
Entrepreneur, geek, photo enthusiast.
Ben Novoselsky

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