It seems that despite the seemingly lackadaisical speed and enthusiasm surrounding this year’s Photokina, there has been a few product launches that are going to impact the industry in the next few months to come. Off late there has been a renewed interest in large format digital cameras. First the Hasselblad X1D and now this. When Fuji launched the GFX 50S they aptly quoted W. Eugene Smith, “The world just does not fit conveniently into the format of a 35mm camera.” Not much details have been released about the camera which, along with 3 lenses, is going to ship sometime in early 2017.

Fuji GFX 50S

Fuji GFX 50S

Fuji has come good on its promise. The Fuji GFX 50S is a mirrorless digital camera built around a large medium format CMOS sensor. Precisely how large? Well it is 43.8mm x 32.9mm. The resolution of the lens is 51.4 megapixels. I am sure you are calculating the image size possible with the sensor. Well it is a whopping 8256 x 6192 pixels. Inside image processing is handled by Fuji’s X-Processor Pro image processing engine.

Lens assortment

Fuji has indicated that the GFX 50S will be shipped along with three new lenses. Quite understandably so because the new camera system requires a redesigned lens line too. There are plans to build six in total in the future. Fujirumors suggest that these three lenses are –

A standard prime GF 63mm f/2.8 equivalent to a 50mm prime on 35mm format. A wide angle zoom GF 32-64mm f/4 which would be equivalent to a 25-51mm in the 35mm format. GF 120mm f/4 a Macro lens with an equivalent angle of view as a 95mm in the 35mm format.

There will also be a mid-telephoto GF 110mm f/2 lens that will be the equivalent of 87mm on a 35mm format. Finally, a wide angle prime GF 45mm f/2.8 which would roughly be the equivalent of a 35mm lens on a full-frame camera.

Design and build quality

Some design specifications have been revealed. The viewfinder on the GFX 50S will be detachable. It can be slid into place using the hotshoe at the top of the camera. The primary composition tool it appears is the rear display screen, which is articulated and tilts as well. The overall build quality incorporates weather sealing.

Other features

The maximum shutter speed possible n the focal plane shutter is 1/4000 sec. ISO range on the camera is 100-12800.


Still nothing on the pricing bit. Fuji has not given too much information on what would be the tentative pricing for the camera. The chief competition of the GFX 50S, the Hasselblad X1D is priced at just under $9000. Fuji is aware of that and would hopefully be pricing the GFX 50S competitively.

Rajib Mukherjee

Rajib Mukherjee

Rajib’s love for the road is second only to his love for photography. Wanderlust at heart and a shutterbug who loves to document his travels via his lenses; his two passions compliment each other perfectly. He has been writing for over 6 years now, which unsurprisingly, revolve mostly around his two favourite pursuits.
Rajib Mukherjee