One of the challenges faced by photographers on a daily basis is adjusting white balance of their images. For those of you who don’t know what white balance adjustment is or how it can impact your photos read this next few paragraphs carefully. For those who already know that part and want to know how you can use simple steps to correct the white balance of your photos, skip to the editing part.

Color Cast

But first you need to have an understanding of color cast because this is something that impacts our photos considerably. You may have surely noticed images taken under a fluorescent light to be overly blue? Then again you may have also noticed that under a tungsten light images are overly orange.

Every type of light, unless it is day light balanced will throw a color cast on your images. Even shooting under the shade or under a cloudy sky tends to impart a color cast. This does not impact white only, (though the term white balance is frequently used in relation to this) but all other colors.

A Portrait by Pedro Ribeiro Simões

This is something, however, that does not affect the human eye. Our eyes have a mechanism by which it can automatically adjust to the different types of light. We can see everything normally the color they are, regardless of the type of light under which we see them. But our cameras don’t have that ‘automatic adjustment’.

It, thus, becomes imperative that you use some sort of color adjustment to take care of the color cast. This color adjustment process is known by different names. White Balance Color Balance or Color Correction. Whatever the name the process is the same.

Auto White Balance

Now, having said that cameras don’t have an ‘Auto White Balance’ adjustment option I would like to correct myself. There is an automatic method of adjusting white balance on all cameras. This is termed as Auto White Balance. It does a fairly decent job of eliminating most color cast. But the end result almost always leave room for fine tuning. In other words the result is not the same as the human eye. The result is not as conclusive as to term it as an accurate adjustment.

This is the reason why most photographers employ some sort of technique for adjusting white balance post shooting. There are in fact many such methods. Some of the methods employ taking a reference image of white sheet of paper or white card or even a color checker shade (just like X-rite ColorChecker). This constitutes as the reference shot or the rest of the shots to follow.

The Easy Reference Point Method

When you start a session take a picture of the reference point. Then normally go about taking the rest of the images. Afterwards when post-processing the images, select the reference shot and use it to adjust the color balance of the rest of the images.

5608324654_e13b600ed2_b

golden hour by haylee –

Mind you, if the light changes at any time during the session, you will have to retake the reference point image again. This is something that may sound a bit too cumbersome for beginners. But trust me when I say this, it is better than doing a guess work as to the correct color balance of your photos without a reference point. That’s exactly what the reference point method is all about. It is the most accurate method to get the colors as close to what they should have been without the color cast. This takes the guesswork out of the whole business. You don’t have to remember what the lighting condition was when you took each of the photos.

The Pro Method

Pros tend to color balance their photos depending on the way they want their final image to be. That means it does not always use a reference point and has sometimes no relation to what the color cast was when the image was made. Everything depends on the artistic vision of the photographer.

You may think that the right white balance has nothing to do with what one’s artistic vision is. You would be wrong. Initially, you would be contended with shooting and then post-processing your images to ensure the color balance is as close as what you had seen with your bare eyes. But as you grow as a photographer you will realize there is a lot of magic in post-processing, you would start to explore more radical post-processing techniques. At that point you would no longer be bogged down by the ‘rules’ of photography as to what you can or cannot do.

Thus, even if an image was shot on a cloudy day and has a blue tone to it, you would not hesitate to warm things up to make it appear as if it was shot during the golden hour. That’s the beauty of white balance adjustment.

peteandcharlotte by coverpage photo

The Other Pro Method

Another method for adjusting white balance is by dialing in manually a compensating number that works as the opposite of the color cast. Color temperature is expressed in Kelvin ˚. The higher you go on the scale the cooler the color is and vice versa. Let’s say that you are shooting under tungsten lights. You can probably tell from experience that the color cast would be orange.

To cool things down you can dial in the compensatory number on the manual white balance feature on your camera and choose the right color temperature. Let’s say in this case 3000 ˚ K. When you do that the camera automatically compensates for the overly orange color cast. This method requires a lot of practice. This is because you will have to continuously fine tune each time you face such varied lighting scenario and then compare the frames after fine tuning the Kelvin number. Also you will have to remember the entire color chart for the kelvin temperature of each of the corresponding color.

Final Thoughts

In photography there are no rules to good photographs, except for good photographs. Thus, regardless of whether or not you nailed the color balance of your photo the ultimate test is the quality of composition and how you are able to tell the story you want to tell in the most captivating way as you possibly can. Thus, there is no good ‘formula’ as such to what should be the right color balance for your images. Depending on the subject, the composition and the vision any technique for adjusting white balance is acceptable, so long the final image is acceptable.

 

Ben Novoselsky

CEO and Founder at Phowd.com
Entrepreneur, geek, photo enthusiast.
Ben Novoselsky

You may also like

Rajib Mukherjee January 19, 2015

Light Painting in Photography: An Introduction

Light painting is a very interesting technique in photography that predominantly uses artificial ...

Rajib Mukherjee July 20, 2017

How to Pick the Best Shooting Mode among Auto, S, A, Manual in any Situation

All digital SLR camera systems comes with a series of shooting modes. These are the Auto mode, the ...

Rajib Mukherjee May 22, 2015

What is Focus Stacking?

Landscape photographers are obsessed with the idea of sharp images. They use a multitude of methods ...

Ben Novoselsky July 14, 2015

Five Natural Light Shooting Tips

You may have heard, nature and natural light photographers often say this – you must head out at ...

Rajib Mukherjee September 25, 2014

Photography inspiration: How to keep shooting images

As an amateur we see images taken by photographers like Eric Kim or Jeremy Cowart or Chase Jarvis ...

Ben Novoselsky August 19, 2016

Why You Should Invest in a Tripod

There are probably a hundred reasons why you should invest in a tripod. I am not going to detail ...

Ben Novoselsky September 17, 2015

About focal length and background distortion

You may have heard professionals talking about the right focal length and how choosing anything ...

Rajib Mukherjee September 26, 2014

Don’t copy the masters’ style blindly, create your own style

Growing up as photographers one of the biggest source of guidance are the works created by already ...

Rajib Mukherjee March 22, 2016

How to Photograph Christmas Lights

Watching the Diwali lights come on one by one, at each house in our colony I couldn’t stop thinking ...

Rajib Mukherjee March 21, 2016

Lighting techniques for shooting in studio environment

A studio setup allows you to be creative in ways you could never ever manage without lights. There ...

Ben Novoselsky April 25, 2016

How do you tweak the Sunny 16 Rule in Photography?

You are out with your family on a bright sunlit day. The kind of day on which photographers prefer ...

Ben Novoselsky August 6, 2014

Auto Exposure Bracketing: Everything You Wanted to Know


Multiple camera shots with different expose combined in HDR photo
by sumitrodda


If you are just starting out in digital photography, you have probably never heard about auto exposure bracketing (AEB). If you are an enthusiast photographer, probably you have heard about this but never quite mastered the concept to use it with confidence. Regardless of your expertise in digital photography this article can help you master an extremely important feature of your DSLR, i.e.; auto exposure bracketing (AEB).

Read more...

Ben Novoselsky October 27, 2014

7 Silly Mistakes I Made as an Amateur Photographer

1. Leaving the lens cap on

Amateurs are guilty of making some of the most cardinal of mistakes. ...

Kelsey Fox December 18, 2014

How Properly Holding Your Camera Can Lead to Better Photos

The way you hold your camera is almost as important as choosing the right kind of camera to shoot ...

Rajib Mukherjee October 10, 2014

An introduction to creating timelapse videos

Timelapse videos have become somewhat clichéd these days with an increasing number of photographers ...

Rajib Mukherjee April 5, 2016

Five Ways You Can Use An External Flash In Outdoor Shooting

This article is meant for photographers who want to learn how to use an external flash in outdoor ...

Rajib Mukherjee February 25, 2015

How to Make Your Backgrounds Blurred

Sometimes you may need to blur out the background of your images. Let’s say you are shooting ...

Ben Novoselsky August 12, 2016

About Flash Sync Speed Limitations and How to Work Around It

We often hear about flash sync speed and how we normally cannot use a flash to sync at extremely ...

Rajib Mukherjee March 3, 2017

A Beginner’s Guide to Shoot Environmental Portraits

As a genre, environmental portraits are a challenge of sorts for most photographers. It is because ...

Rajib Mukherjee July 31, 2015

How to use the Panning mode in photography

Panning is the technique of going with the flow of a moving subject to make images. The movement of ...

Rajib Mukherjee July 23, 2015

Understanding ISO, the least understood of the three exposure parameters

If you look at the main aspects that govern exposure, you would obviously realize that there are ...

Rajib Mukherjee October 3, 2016

Getting Started in Low Light Photography

Introducing Low Light Photography
For those of you who primarily shoot with a smartphone or even a ...

Rajib Mukherjee October 6, 2014

Everyday photography ideas

I wrote a detailed article on the topic of photographic inspiration recently. The aim was to keep ...

Ben Novoselsky October 6, 2016

Some Basic Food Photography Tips

If you are a genuine foodie it would be a natural transgression to want to shoot images of the ...

Rajib Mukherjee July 11, 2017

Camera Settings Presets for Shooting Different Scenes

Camera settings presets are a combination of buttons and dials that can be used to recall a ...

Rajib Mukherjee April 23, 2015

Benefits of joining a photography class

Digital photography is a vast field of specialized knowledge. Well, even if not many ...

Rajib Mukherjee November 26, 2015

Photographing a landmark at night

Often, when traveling through a foreign land we find ourselves in front of an iconic building or ...

Ben Novoselsky September 12, 2014

The Basic Rules of Photography and Common Mistakes

Everyone, even professionals, makes mistakes, although their mistakes are rare and usually caused ...

Rajib Mukherjee December 21, 2015

Some creative uses of Depth of Field

The main shooting mode dial on your camera has the letter(s) A or Av (depending on the camera ...

Ben Novoselsky May 2, 2016

How Does Hyperfocal Distance Affect Your Images?

Landscape photographers often use the terms focusing distance and hyperfocal distance in relation ...

Ben Novoselsky March 25, 2015

The Use of Diagonal Lines in Photography Composition

We often read about the creative uses of lines in photography. The horizon line is one such oft ...

Rajib Mukherjee September 7, 2014

Understanding the Basics of a Good Exposure

Exposure is the key concept that governs all forms of photography where light in some form or the ...

Rajib Mukherjee May 1, 2017

Wedding Photography – the History of the Genre

The history of recording a wedding dates back to a time long before photography came about. The ...

Rajib Mukherjee September 6, 2016

Basic Real Estate Photo Tips

The following real estate photo tips will help you to get started as a professional photographer. ...

Ben Novoselsky January 7, 2015

How editing your stock photography can lead to more sales

Before you can start selling your images on microstock websites you ought to know a few things ...

Ben Novoselsky April 6, 2017

Correct Framing in Portrait Photography

Framing is an integral part of the whole process of image making. Be it landscapes, or portraits or ...

Rajib Mukherjee September 11, 2016

An Introduction to Hyper-lapse

What is a Hyper-lapse?
Hyper-lapse is one of those cool photography techniques which uses a ...

Ben Novoselsky July 2, 2017

Best Books on Portrait Photography

In this discussion we shall take a look at some very useful books on a particular genre of ...

Rajib Mukherjee September 8, 2015

Great Images Come From Great Underlying Stories

I am a photographer who loves making photos of people and places. So every now and then I pack my ...

Rajib Mukherjee October 9, 2016

Advantage Of Shooting Film In The Digital Age

Old But Not Obsolete
The dawn of digital sensor also brought in the demise of film. In many ways ...

Ben Novoselsky August 21, 2014

Tips for Shooting Fireworks Photos

Every Independence Day, or even Memorial or Labor Day, it’s common — a given, even — to see ...

Eva December 25, 2019

Easy In-Camera Effects For 2020

Picture this: you’re an amateur photographer. You want to make an utterly astounding photo, and the ...

Ben Novoselsky November 13, 2015

Shooting Wide Panorama of Cities

Even with a wide angle lens you need to realize that there is no way that you can shoot a wide ...

Rajib Mukherjee May 1, 2015

Five features on your DSLR camera that you probably never use

Your camera comes with three handy metering systems. If you are using a Canon system camera yours ...

Ben Novoselsky August 9, 2016

How to Use Backlighting to Isolate Your Subject

I love shooting with backlighting. Backlighting is one of those acquired tastes in photography that ...

Ben Novoselsky July 18, 2016

How to Work with Leading Lines in Your Photography

Leading lines are one of the most important aspects of photography. They have the power to draw a ...

Ben Novoselsky December 23, 2015

Outdoor Photography Beyond the Golden Hour

Landscape photographers love shooting during the golden hour of the day. They love the warm mushy ...

Rajib Mukherjee September 17, 2016

How to Bounce an On-camera External Flash to Produce Better Images

Having purchased your first external flash you must be super-excited. You must be experimenting ...

Rajib Mukherjee April 19, 2016

Choosing the Best Travel Photography Lens

A lot of amateur photographers find it difficult to zero in on the best travel photography lens for ...

Rajib Mukherjee August 30, 2016

Introducing Canon Dual Pixel RAW Technology

Last week, the much awaited Canon 5D Mark IV made its debut. The rumor mills have been abuzz for ...

Rajib Mukherjee August 6, 2016

Essential Tips to Improve your Photography

If you have recently migrated from a compact point & shoot to a DSLR you no doubt will be very ...

Kelsey Fox June 29, 2014

6 Tips for Shooting in Harsh Light

Whether they dabble in photography or shoot with the pros, most photographers know that there is no ...

Ben Novoselsky April 25, 2017

Background for Portrait Photography

Background for portrait photography – An Introduction
Backgrounds assume a critical importance in ...

Ben Novoselsky August 3, 2014

5 Useful Tips for Making Great Images in Low Light

Cameras like the Canon 5D Mark III and the Nikon D3X have completely changed the playing field when ...

Ben Novoselsky May 14, 2017

Survey of Photo Contests by Industry

Does photo contests make sense in participating? – For Recognition
Absolutely. There is no better ...

Ben Novoselsky January 7, 2016

Product Photography Tips to Get Started

Apart from portraiture, product photography is one of those few genres which can provide a steady ...

Ben Novoselsky April 20, 2015

Low angle photography tips

One of the least used perspectives in photography is the low angle. I bet every photographer thinks ...

Ben Novoselsky November 7, 2017

Tricks for Mastering Long Exposure Night Photography

Mastering long exposure night photography is a brass ring for amateur photographers. And why not? ...

Ben Novoselsky May 11, 2015

Understanding Lens Vignetting

A technical term that you are likely to hear a lot is lens vignetting. Lens vignetting (sometimes ...

Ben Novoselsky May 18, 2017

Best Metering Mode for Landscape, Portrait, Wedding Photography

One of the most fundamental aspects of photography is to meter a scene. Metering denotes measuring ...

Ben Novoselsky June 29, 2017

7 Main Mistakes when Retouching Wedding Images

If there were one genre of photography that you could do without retouching then that genre would ...

Ben Novoselsky October 29, 2017

Tips to Take Better Photos On Your Phone

We're not all famed photographer Annie Liebovitz but that doesn't mean we can't try to take amazing ...

Popular posts