What if you were to be told that Hasselblad, the medium format behemoth is planning a prosumer camera?

You would have laughed no doubt, thinking what has begotten Hasselblad to force itself into trying to woo the prosumer segment. Some of you would have even been serious listeners too, fancied what it would be like to shoot with a Hasselblad prosumer camera. Well if you are in that second group of people you could get your chance pretty soon. Probably as soon as next week. That is, if we are to believe Photorumors.

For some months now Photorumors have been persistent about the rumors of a new Hasselblad prosumer camera. It appears that they now have more than one source to back that claim. As you can imagine, if the rumor mills are buzzing there’ got to be something cooking in the Hasselblad kitchen.

Sources claim that this new camera is probably going to be a full-frame mirrorless with a slightly off-beat aspect ratio. A rumored source even has the specs of the new sensor that would power the camera. It is likely going to be a 50.1 megapixel CCD sensor capable of producing 8176 x 6132 pixels. The sensor specs suggests that it have a very high dynamic range along with the high resolution. Plus, it would also feature a four-output architecture.

Not much is known about the design and the rest of the specs of the camera, but just like everything else rumor mills are abound about these ‘other’ aspects of the camera. You can read some of the ‘speculations’ here on Photohunk.

They even have a tentative day and date for the launch of the new camera. It is next week either 22nd or 23rd at around 14:00 (CET). What do you think the new camera has in store for us?

Rajib Mukherjee

Rajib Mukherjee

Rajib’s love for the road is second only to his love for photography. Wanderlust at heart and a shutterbug who loves to document his travels via his lenses; his two passions compliment each other perfectly. He has been writing for over 6 years now, which unsurprisingly, revolve mostly around his two favourite pursuits.
Rajib Mukherjee

You may also like

Author March 9, 2017

Should I Upgrade my Camera Body or my Lens?

It is all too common for a wide range of emotions to complicate the decision to upgrade the body of ...

Rajib Mukherjee November 13, 2014

Understanding camera metering modes

As a photographer, digital or otherwise, one thing that you need to have a good idea of is the ...

Rajib Mukherjee July 6, 2016

Huawei Passes Image by 5D Mark III as Shot by P9, Apologizes

There is only one rule in advertising. It is not all right when you imply something in your ...

Ben Novoselsky September 21, 2014

Using Circular Polarizing Filter (a C-PL Filter)

Photographers shooting landscapes in broad daylight or shooting objects with shiny metallic ...

Rajib Mukherjee May 1, 2015

Five features on your DSLR camera that you probably never use

Your camera comes with three handy metering systems. If you are using a Canon system camera yours ...

Rajib Mukherjee July 28, 2015

The five questions you shouldn’t ask when buying your camera

Call it our ignorance or plain laziness, we hardly make the research to find out more about a ...

Ben Novoselsky October 24, 2016

Using a Softbox as your Key Light

The soft box is your definitive source of lighting a model or an object in order to photograph it. ...

Rajib Mukherjee April 15, 2015

Advantages of a hand-held light meter over a built-in light meter

In one of the previous articles on this website I discussed in detail the many different metering ...

Ben Novoselsky June 9, 2015

Five Reasons to Invest in External Light

People more or less start the same way. Someone somewhere loves us dearly enough so as to send us a ...

Rajib Mukherjee July 1, 2016

Hasselblad X1D-50c: The world’s first medium format mirrorless camera is here

It’s official! Hasselblad is the world’s first medium format mirrorless camera. After months of ...

Rajib Mukherjee August 9, 2016

Samyang 20mm f/1.8 Manual Focusing Lens Officially Announced

Samyang 20mm f/1.8

Great news for full-frame shooters. Samyang has officially announced the 20mm ...

Ben Novoselsky August 12, 2016

About Flash Sync Speed Limitations and How to Work Around It

We often hear about flash sync speed and how we normally cannot use a flash to sync at extremely ...

Rajib Mukherjee September 23, 2015

How to properly use a pop-up flash

A question that most amateur DSLR users seem to ask is what is the correct use of the pop-up flash ...

Rajib Mukherjee July 1, 2016

The Top 7 Compact Cameras for Travelers Under $2000

When it comes to travel photography you need not only to make great images, which is kind of given ...

Ben Novoselsky December 25, 2015

Shooting videos with your digital SLR – An Introduction

Today’s digital SLR cameras are extremely versatile. They are ideally suitable for not only great ...

Rajib Mukherjee July 1, 2016

Nikon D4S Discontinued

Nikon has officially marked the D4S as discontinued. One look at the official Nikon Japan website ...

Rajib Mukherjee August 28, 2015

Getting to Know Your Camera Lens

The optical piece of equipment that sits in front of your camera is the single most important piece ...

Rajib Mukherjee April 5, 2016

Five Ways You Can Use An External Flash In Outdoor Shooting

This article is meant for photographers who want to learn how to use an external flash in outdoor ...

Ben Novoselsky August 27, 2014

5 Tips to Choose an External Flash

Congratulations on buying your first DSLR! Now you are well and truly on the road to photographic ...

Ben Novoselsky August 18, 2014

Everything You Wanted To Know About Neutral Density Filters

Neutral density filters are primarily used for balancing exposures. By balancing exposure, I mean ...

Ben Novoselsky September 22, 2016

Seven Photography Tools that You Should Possess to Improve Your Images

This discussion is about the tools of trade that we photographers need to possess in order to make ...

Rajib Mukherjee October 9, 2016

Advantage Of Shooting Film In The Digital Age

Old But Not Obsolete
The dawn of digital sensor also brought in the demise of film. In many ways ...

Rajib Mukherjee September 1, 2014

Image Stabilization: Why It Matters, Types and How to Use

In the overall history of camera technology image stabilization is a rather recent development. ...

Rajib Mukherjee April 19, 2016

Choosing the Best Travel Photography Lens

A lot of amateur photographers find it difficult to zero in on the best travel photography lens for ...

Rajib Mukherjee May 29, 2015

Working with the X-Rite ColorChecker Passport

One of the least understood aspects of photography is color correction. Even experienced ...

Ben Novoselsky August 19, 2016

Why You Should Invest in a Tripod

There are probably a hundred reasons why you should invest in a tripod. I am not going to detail ...

Ben Novoselsky April 22, 2016

How to Photograph Birds in Five Easy Steps

Bird photography is a supremely satisfying pursuit if you do it the right way and get results to ...

Rajib Mukherjee August 30, 2016

Introducing Canon Dual Pixel RAW Technology

Last week, the much awaited Canon 5D Mark IV made its debut. The rumor mills have been abuzz for ...

Rajib Mukherjee June 13, 2016

Google Ara: The Future of Smartphone Photography

Sometime last week during Google I/O, which has now become one of the most eagerly awaited events ...

Ben Novoselsky March 25, 2016

The Uses of ND Filters in Landscape Photography

Often, amateur landscape photographers tend to have lots of issues trying to balance an exposure in ...

Rajib Mukherjee April 15, 2016

Don’t Decide on That Second Lens Until You Read This

Let me start by congratulating you. Why? You may ask. The fact that you are here looking for some ...

Rajib Mukherjee August 28, 2015

A Guide to Choosing the Right Camera Lens for the Job

Digital interchangeable lens cameras are the preferred choice for shooting professional quality ...

Popular posts

Rajib Mukherjee January 19, 2015

Light Painting in Photography: An Introduction

Light painting is a very interesting technique in photography that predominantly uses artificial ...

Ben Novoselsky March 25, 2015

The Use of Diagonal Lines in Photography Composition

We often read about the creative uses of lines in photography. The horizon line is one such oft ...

Ben Novoselsky April 22, 2016

How to Photograph Birds in Five Easy Steps

Bird photography is a supremely satisfying pursuit if you do it the right way and get results to ...

Ben Novoselsky November 24, 2014

Awesome Tips for Photographing Groups

Photographing groups can be extremely difficult. Usually, the need for large groups occurs at ...

Rajib Mukherjee July 31, 2015

How to use the Panning mode in photography

Panning is the technique of going with the flow of a moving subject to make images. The movement of ...

Ben Novoselsky June 18, 2015

How to Price Yourself as a Photographer

A question often asked by entry level protogs is how much to charge for their services. Many find ...

Rajib Mukherjee August 4, 2015

AF Tricks and Tips for Wildlife Photography

When it comes to wildlife photography, choosing the right auto-focusing mode can often make the ...

Ben Novoselsky January 7, 2015

How editing your stock photography can lead to more sales

Before you can start selling your images on microstock websites you ought to know a few things ...

Ben Novoselsky June 25, 2015

A Review of Online Photo Printing Options

One of the things that photographers are guilty of and I am referring to both amateurs and ...